Course Content - What will you be studying?

Component 1: Exploring Enterprise

Learners will explore different enterprises to develop their knowledge and understanding of the characteristics of enterprises and the skills needed by entrepreneurs to be successful. Learners will explore how enterprises use market research to find out about their customer needs and competitor behaviour and how internal and external factors may affect enterprises.

• Size and features of SMEs

• Markets, sectors, models and industries in which enterprises operate.

• Aims and activities of enterprises.

• Skills and characteristics of entrepreneurs.

• Market Research Models

• Understanding customer needs

• Understanding competitor behaviour

• Suitability of market research methods.

• Political, Economic, Social, Technological Analysis

• SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis.

Component 2: Planning and Presenting a Micro-Enterprise Idea

If you are going to succeed as an entrepreneur, you need to have great ideas and plan how you are going to put them into practice. Any enterprise needs to plan how it will succeed through working out how it can harness physical, financial and human resources which means the skills that you and others bring.

• Choosing ideas for a micro-enterprise

• Plan for a micro-enterprise

• Produce a presentation

• Deliver a presentation

• Review Presentation

Component 3: Marketing and Finance for Enterprise

• Targeting and segmenting the market

• 4Ps of the marketing mix

• Factors influencing the choice of marketing methods

• Trust, Reputation, and Loyalty

• Financial Documents

• Payment Methods

• Revenues and Costs

• Financial Statements

• Profitability and Liquidity

• Budgeting

• Cash Flow

• Improvements on Cash Flow

• Break Even Point (with analysis)

• Sources of business finance

Assessment weighting - Exams / Coursework

The Pearson BTEC Level 1/Level 2 Tech Award in Enterprise has:

- Total Qualification Time: 150 hours.
- Guided Learning Hours: 120 hours.

2 Internal Exams (coursework) (C1 and C2). 1 External Exam (C3).

• Component 1 = 30%

• Component 2 = 30%

• Component 3 = 40%

Who is this course aimed at?

Aimed at students who are interested in business, entrepreneurship and marketing

All students have the capacity to enjoy and engage well. (Mixture of creativity, debating, english writing, mathematics, independence, group work, problem solving etc).

Students at Millbay will always be brought back to ‘Think Like A Creative.’ Every successful business has a Unique selling point. Out of the box thinking.

Head of Subject

Brandon Bonser bbonser@millbayacademy.org